Privacy Policy

Privacy Policy

Last Updated: 25/09/2026

1. Introduction

This Privacy Policy explains how Alison Archer t/a By Faerynuff ("we", "us", "our") collects, uses, stores and protects your personal information when you visit our website, place an order, or contact us.

We are committed to protecting your privacy and handling your personal data in accordance with applicable UK data protection laws.

2. Who We Are

Business Name: Alison Archer t/a By Faerynuff

Email: byfaerynuff@gmail.com

If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details above.

3. Information We Collect

We may collect and process the following information:

Information You Provide

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Payment details (processed securely by payment providers)

  • Account information

  • Communications with us

Information Collected Automatically

  • IP address

  • Browser type

  • Device information

  • Website usage data

  • Cookies and similar technologies

4. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders

  • Provide customer support

  • Respond to enquiries

  • Deliver products and services

  • Manage refunds and returns

  • Improve our website and services

  • Prevent fraud and misuse

  • Comply with legal obligations

  • Send marketing communications where permitted or where you have consented

5. Marketing Communications

If you subscribe to our marketing communications, we may send updates about products, offers, and promotions.

You may unsubscribe at any time by:

  • Clicking the unsubscribe link in marketing emails.

  • Contacting us directly.

We will never sell your personal information to third parties for marketing purposes.

6. Lawful Basis for Processing

We process your personal data where necessary for:

  • Performing a contract with you.

  • Complying with legal obligations.

  • Our legitimate business interests.

  • Your consent where required.

7. Payment Processing

Payments are handled through secure third-party payment providers.

We do not store full payment card details on our systems.

Your payment information is processed in accordance with the privacy policies of the payment provider used during checkout.

8. Sharing Your Information

We may share personal information with:

  • Delivery and courier companies.

  • Payment processors.

  • Website hosting providers.

  • Professional advisers.

  • Government authorities where required by law.

We only share information necessary for those parties to perform their services.

9. Data Retention

We keep personal information only for as long as reasonably necessary to:

  • Fulfil orders.

  • Provide customer support.

  • Meet legal, accounting and tax obligations.

  • Resolve disputes.

When information is no longer required, it will be securely deleted or anonymised.

10. Cookies

Our website uses cookies and similar technologies to:

  • Enable website functionality.

  • Remember preferences.

  • Analyse website traffic.

  • Improve user experience.

You can control cookies through your browser settings.

Further information is available in our Cookie Policy.

11. Security

We take reasonable technical and organisational measures to protect your personal information from:

  • Unauthorised access.

  • Loss.

  • Misuse.

  • Disclosure.

  • Alteration.

However, no internet transmission is completely secure, and we cannot guarantee absolute security.

12. Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information.

  • Correct inaccurate information.

  • Request deletion of your information.

  • Restrict processing.

  • Object to processing.

  • Request transfer of your information.

  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided in this policy.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

You should review the privacy policies of any third-party websites you visit.

14. Children's Privacy

Our website and services are not intended for children under the age of 13.

We do not knowingly collect personal information from children.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated revision date.

16. Contact Us

If you have questions about this Privacy Policy or how your personal data is handled, please contact:

Alison Archer t/a By Faerynuff

byfaerynuff@gmail.com

17. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can attempt to resolve the matter.

You may also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.

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